JAGUAR LAND ROVER | DRIVE THE STORY
Digital integration must be pervasive across all business solutions, streamlining operations, enhancing engagement, and creating memorable customer experiences.
It is no longer a tool that supports innovation.
It is the baseline driver.
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Whether it's leveraging data analytics, implementing artificial intelligence, or facilitating remote work through cloud technologies, organisations that fail to adapt to a digital-first world risk becoming irrelevant in a market defined by change and reinvention.
MOBILE APPS
VODACOM
Moments That Matter
A branded, themed and gamified App experience. Based on a set of specific, measurable key objectives, this application was built with very specific performance markers and behavioural shifts in mind.
Tracking, recording and reporting of user progress and success (through custom-built robust dashboards) was hard-wired into the experience. And at its heart, a customised user journey across various organisational levels and roles, driven through a Change Champion methodology and fueled by participation, visual progression, a live leaderboard and real-time collaboration and feedback.
JAGUAR LAND ROVER
Drive The Story
Strategic in its concerns, tactical in its storytelling and oh-so-human in its communication, Drive The Story did all it had to, and then made it fun.
Personal Journeys encouraged self-led learning and Team Journeys mimicked IRL drive challenges, with a digital twist.
Activities fed into a lively news feed and a hypercompetitive leaderboard, fuelling teamwork across dealerships. Drive The Story set the groundwork for the growth of a legend, informed but unchained by the past.
PORTALS AND MICROSITES
ABSA
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My Career Development Portal
High-end graphics are used to showcase the brand and carry the user experience and call to action – exploring knowledge and assets – all coherently packaged in one place across device and platform.
CASE STUDY