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PEOPLE DON'T FEAR CHANGE
They fear being left behind.
There is a prevailing notion in businesses that people fear change, but this is fundamentally not true. People don't fear change as a whole. Rather, they fear sudden, disruptive change that they perceive as posing a threat to them. To get people to embrace change, remove the threat and instil safety.
SIMON SINEK
Sticky change that gets whole-hearted buy-in?
We've got an activation for that.

THE WORK
THINKING ABOUT CHANGE
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