A SAFETY CULTURE THAT SAVED LIVES

Workplace safety is a non-negotiable, no matter which industry you’re in. But when it is the backbone of your business, it becomes an existential priority far beyond rules and tick boxes.

THE PERFORMANCE CHALLENGE

Workplace accidents and near-misses have a devastating impact on performance. Even when there are no injuries or fatalities, they drain productivity, drive up costs, and erode trust.

Meridian, a leading pan-African agri-business with operations across Malawi, Mozambique, Zambia and Zimbabwe, engaged TPA at a time when the stakes were especially high: Peak season was approaching, and thousands of employees working in high-risk environments were counting on a safer workplace.

Meridian had safety protocols in place, but ticking compliance boxes wasn’t enough.

They needed to move beyond checklists to embed safety as a shared mindset at every level of the business.

THE ASK

Create a comprehensive safety programme

that would engage employees at all levels.

Roll out

targeted safety training initiatives.

Strengthen leadership's role

in driving the

safety culture.

Ensure that

safety principles

were actively

practised daily.

Our first order of business was to determine what success would look like.

We narrowed it down to:

High engagement

in safety
training programmes.

Increased reporting

of unsafe acts
and conditions.

Significant reduction

in workplace incidents and near misses.

Enhanced leadership visibility

and commitment to safety.

Then we got to work.

WHAT WE DELIVERED

Empowering Employees Through Training

3,278 employees completed Hazard Recognition
Training to become active safety champions.

3,255 employees underwent Generic Induction Training ahead of peak season, reinforcing key safety principles.

Leadership As The Catalyst For Change

Implementation of the Safety Leadership Charter, setting a clear example for employees.

Supervisors and managers actively participated in safety efforts, reinforcing accountability.

Messaging That

Sticks

Observation Campaign
was introduced to clarify key safety terminology.

The 9 Life-Saving Rules
were embedded into
everyday operations.

Safety storytelling was leveraged to share past incidents and lessons learned.

'Safety Sarah' initiative
kept the conversation
alive, reinforcing shared responsibility.

Establishing New Safety Traditions

Hosted the first-ever
EHSS Townhall, now a company-wide tradition.

Simplified work standards for Top 5 risks, ensuring clarity and compliance.

WHAT IMPACT SOUNDS LIKE

Amid a period of crisis, the TPA team mobilised thousands of people across sites, countries, and cultures – supporting large-scale transformation at a pace few could have imagined. Their support evolved into enablement, execution sharpened, cultural awareness deepened, and performance improved in ways that truly endured.