Robin
Cox
CREATOR|DESIGNER|ARTIST|DISRUPTOR|INNOVATOR
WE GET
SHIT
DONE.
Dreams are for dreamers.
We’re after change that gives you goosebumps.
We do whatever it takes to make that happen..
“Performance is the will to do more than what is considered rational. It is the exception to the rule. It is never the norm and it’s not interested in the norm. In action, performance makes you stop, stare and share. Creative performance is a maelstrom made clear. Insight, accuracy and beauty combined to create communication that is felt in the body.
"DESIGN IS NOT WHAT YOU GET OTHERS TO SEE, BUT HOW YOU MAKE THEM FEEL"
- Robin Cox

My creative journey began with the belief that even if the world wasn’t a great place to live, it could at least look a little better. Now, I believe that we can choose the world in which we live, by actioning a #Better one into reality every day. With every thought, decisions and imagining. And we can make these imaginings beautiful. This is good design.”

ROBIN IS TPA'S CREATIVE DIRECTOR
THE VISION AND THE EYE.
Armed with 20 years of experience in the design industry, Robin has spent 10 of those years as the friendly and enigmatic Creative Director of TPA. Skilled with ambition, enthusiasm and a trained eye, he is committed to the quality of his daily interactions with his team and he is obsessed with clever and evocative communication work. His insight, experience and design intuition enable him to develop deep connections with individuals and groups, whether in person or across campaign material.
Rob and his TPA studio pride themselves on creating visual solutions that effectively, strikingly and humanly communicate pointed messages, that eventuate in positive behavioural change and, very often, joy. Good design is fine. But TPA design changes lives!

Rob graduated as an Industrial Designer and went on to complete his MA in Graphic Design. He has worked with a myriad of companies, the most memorable so far being African Bank, Vodacom and Jaguar Land Rover. When not making clients shed tears of happiness at his sharp and playful work, he builds unique café racer and bobber style motorcycles, races on the track, dabbles in modern furniture design and spends time with his wife and two daughters. When he sleeps is a question left unanswered.
Known for
DESIGN ABILITY
VISUAL LANGUAGE
CONCEPTUALISATION
Great at
CREATIVITY
COMMITMENT
HUMANNESS
GETTING SHIT DONE