Natalie
Maroun
MD|FOUNDER|STRATEGIST|DISRUPTOR|VISIONARY
GET UP,
DRESS UP,
SHOW UP.
Physically and emotionally.
No matter what.
We’ve got work to do.
“My performance journey began in the ring. As the daughter of a welterweight boxer Muhammad Ali became my hero and performance — its mysterious, unforgiving nature — my fixation. To decode it, I spent an entire year of my teenage life interviewing owners of boxing gyms interrogating them on the one thing they believed set the champions they trained apart.
“DARE TO TAKE ON THE IMPOSSIBLE”
- Natalie Maroun

I feel immense privilege to have found myself in a space where I have been able to pursue my great passion to solve complex performance problems daily. I have absolute faith in what we are doing at TPA. I am incredibly proud of the change we bring to the businesses and people we work with every day. I have an unshakeable belief that, together, working towards solutions that bridge people and performance, business can dare to take on the impossible.

So, what are we waiting for?”

NATALIE IS TPA’S FEARLESS FRONTRUNNER.
AN ARCHITECT OF PERFORMANCE. A PATRON OF PURPOSE.
Prior to founding The Performance Agency, Natalie co-founded LRMG. During her 19 years at LRMG she held the titles of chief strategist, senior partner and Managing Director. With over 28 years of strategic consultant experience, Natalie has engaged with hundreds of top organisations across industries. Her clients have included Absa, BHP Billiton, Discovery, Engen, Old Mutual, OMNIA, Standard Bank, SASOL, Telkom, Total, Vodacom.
During her time at LRMG Natalie co-founded Wits DigitalCampus, an online learning partnership with WITS University that offers online, accredited learning solutions globally. A game changer for LRMG and WITS.

Natalie studied Organisational Development, and has her MA in Education, Training and Development Practices (ETDP), graduating summa cum laude from the University of Johannesburg. By design — a living, breathing blueprint
— emerged from Natalie’s Masters dissertation.
“IMPOSSIBLE IS NOT A FACT. IT’S AN OPINION. IMPOSSIBLE IS NOT A DECLARATION. IT’S A DARE. IMPOSSIBLE IS POTENTIAL. IMPOSSIBLE IS TEMPORARY. IMPOSSIBLE IS NOTHING.”
- Muhammad Ali
“GREAT PEOPLE DO THINGS BEFORE THEY ARE READY.”
- Amy Poehler
“BELIEVE IN YOURSELF AND YOU WILL BE UNSTOPPABLE.”
“WE NEED LEADERS NOT IN LOVE WITH MONEY BUT IN LOVE WITH JUSTICE, NOT IN LOVE WITH PUBLICITY BUT IN LOVE WITH HUMANITY."
- Jane Goodall
"ATTRACT WHAT YOU EXPECT. REFLECT WHAT YOU DESIRE. BECOME WHAT YOU EXPECT. AND MIRROR WHAT YOU ADMIRE.”
- Martin Luther King Jr.
“YOUR LIFE WILL BECOME BETTER BY MAKING OTHER LIVES BETTER.”
- Will Smith
Known for
STRATEGY
CHANGE
CULTURE
LEADERSHIP
PERFORMANCE
Great at
CREATIVITY COMMITMENT FEARLESSNESS GETTING SHIT DONE
What people are saying
“Under Natalie’s leadership the team introduced a fresh and innovative approach to engineering the performance of the future.”
– Gary Hagel, Chief Operations Officer, Vodacom
What people are saying
“My thanks to Natalie, who is an amazing leader, not only of her own people, but of our people too.”
– Pamela Barletta, Director, Human Capital for the JD Group
What people are saying
“Natalie is a great business partner, with excellent domain knowledge and unlimited passion for what she does.”
– Muhieddine Ghalayini, Chief Financial Officer, Oger Emirates
What people are saying
“A focused and engaging professional, passionate about her business and exuding quiet authority.”
– Mavuso Msimang, former CEO of SA Tourism; CEO of SITA; CEO of SANParks; and Director-General of the Department of Home Affairs

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