Graham
Gould
SENIOR MANAGING PARTNER|G-MAN|DISCIPLINATIC
REPEAT.
Once is never enough.
Being better is an endurance sport.Tomorrow, we start again.
“Performance is not a destination. It is never one place, a solo event or a single solution. It is the ongoing pursuit of excellence embodied by grit, determination, willpower and humility. It is never comfortable. It exists in a realm where mortals fear to tread. Performance doesn’t happen by accident but evolves through deliberate application and practice — at least 10 000 hours of practice! And it never relies on, or is determined by, talent. As Stephen Saad, the Co-Founder and CEO of Aspen Pharmacare, pointedly puts it, “You can have as much natural talent in the world, but someone with less talent but more determination, discipline and focus will always outdo you in the end”.
"YOU CAN ONLY COAST DOWNHILL."
- Graham Gould

Growing up, my parents taught me the value of difficulty. My father’s favourite phrase was ‘the privilege of struggle’. They understood that rich rewards never came easy, and discomfort often paved the way for gratifying physical and emotional wins. Whether in the classroom, on the sports field or in our home, I very quickly learned that in order to excel, the ingredients of hard work, accountability and discipline would need to be constant.

It is with immense gratitude that I have found a home at TPA. The parallels in our value sets have been astonishing to me. Every day, I get up, dress up and show up with an incredible team of like-minded people, to shift the performance needle for businesses, teams and individuals alike! It is a home of performance, and one in which I can play out my desire to work towards greatness. What more could I ask for?”

GRAHAM EPITOMISES DISCIPLINE.
HE CO-CREATES TPA'S PERFORMANCE.
Graham is Senior Managing Partner at TPA. Graham joined forces with TPA’s Managing Director Natalie Maroun more than 14 years ago. Since then, this duo has closed over R700 million in business, won Deloitte’s Best Company to Work For and encouraged their clients and colleagues to work, act and be #Better, each and every day. With over 20 years of experience, Graham has engaged with top organisations across industries, including Absa, Ascendis Health, BHP Billiton, Discovery, Engen, Telkom, Total and Vodacom.
Graham studied at the University of Witwatersrand, completing a Bachelor of Science, majoring in Industrial Psychology. He went on to achieve his Honours and MA in Industrial Psychology, also at Wits. Graham is registered as an Industrial Psychologist with the Health Professions Council of South Africa.
Known for
SOLUTION CRAFTING
MANAGEMENT CONSULTING
FINANCIAL MANAGEMENT
ASSESSMENTS
Great at
DISCIPLINE
COMMITMENT
GETTING SHIT DONE
REPEATING