Brandon
Lawrence
MANAGING PARTNER|THINKER|STRATEGISER|INSPIRER|INFLUENCER
WE BELIEVE.
In ourselves. In you.
In the transformative potential of business.
We believe in better.
"Performance is a journey of learning. It is where we find discomfort; the painful and pleasant ache as we grow into something bigger than ourselves. Performance promises excellence and delivers it, for others and oneself. Performance is how the world sees me. Better is how I deliver it.
"THE DEPTH OF ONE JOURNEY IS BUT A CATALYST FOR THE NEXT. EMBRACE IT..."
- Brandon Lawrence

We all have the potential to be extraordinary beings. We are capable of so much more than we allow ourselves to believe. What it takes is the right people, in the right context, with just the right amount of stretch. And then the difficult part — living into it, every day, choosing to believe in your potential and its actualisation. Expectations others have of you are only what they are. The capacity and capability to rise above the noise is what makes this work an everchanging, stimulating, human experience. Implementing performance in an agile reality, that’s difficult, but exciting. Designing and activating transformative change is what opens my eyes to the world, it wakes me up.

Strategy is my performance.”

BRANDON IS TPA'S POINTED ARROW.
IMPACT IS HIS AGENDA.
Beloved for his elastic thinking, Brandon has an ability to find and connect seemingly disparate realities, trends and patterns and present them in a way that shifts perspective. His work illuminates potential that otherwise would have been left in the dark. His love for organisational complexity — and his dual view of frame and detail — allows him to decode organisational systems effortlessly and meaningfully and find actionable solutions for purposeful performance.
Brandon is driven by curiosity and his thirst for better. He has always believed that there is no better place to facilitate performance than through strategy and diverse organisational design thinking. He views organisations as systems in their own right but also, always, as a player within a larger network. His passion for data and operating model design means he delivers strategic solutions that take the entity and the individual into account; an acute, pointed, principled approach that connects the organisation to the market and prepares them for the future. Strategy that’s human and generous. Strategy that connects. Strategy that performs.
"THE IMPORTANT THING IS NOT TO STOP QUESTIONING. CURIOSITY HAS ITS OWN REASON FOR EXISTENCE. ONE CANNOT HELP BUT BE IN AWE WHEN HE CONTEMPLATES THE MYSTERIES OF ETERNITY, LIFE, OF THE MARVELLOUS STRUCTURE OF REALITY. IT IS ENOUGH IF ONE TRIES MERELY TO COMPREHEND A LITTLE OF THIS MYSTERY EACH DAY."
- Albert Einstein
"PEOPLE JUDGE YOU ON YOUR PERFORMANCE, SO FOCUS ON THE OUTCOME. BE A YARDSTICK OF QUALITY. SOME PEOPLE AREN'T USED TO AN ENVIRONMENT WHERE EXCELLENCE IS EXPECTED."
- Steve Jobs
Known for
CURIOSITY
PATTERN RECOGNITION
CONNECTIONS
WHAT BOX? THINKING
Great at
STRATEGY
ORGANISATIONAL DESIGN
OPERATING MODEL IMPLEMENTATION
AGILE REALITY PERFORMANCE