Amy
Holland
MANAGING PARTNER|CULTURE LOVER|CHANGEMAKER|MAGIC CREATOR|NURTURER
TOGETHER.
We are one tribe.
We support, nurture and grow one another.
We believe in the people we are turning out to be.
“Real performance is the difference between normal, average, everyday, and jaw-droppingly memorable. It is an ever-evolving journey of collaboration; to improve, enhance and be better. It takes patience, time and sometimes mind-numbingly repetitive practice to surpass the day before. Continuously pushing yourself to the edge until you discover you can fly.
"MOMENTS HAPPEN BUT ONCE. LIVE IN THE MOMENT"
- Amy Holland

I have a deep belief in people, their potential and their ability to connect with themselves and others. I realised early on that true performance only materialises through people. When people connect, lead, support and guide each other, they have the ability to move mountains. Nothing brings me greater joy (and the odd tear) than watching people move mountains.

My performance is making sure everyone knows that they have the potential to move any mountain standing between them and a dream.

AMY IS FOCUS.
VISION GROUNDED IN REALITY.
Moving through fields of advertising, marketing and management consulting, Amy’s 20-year career has been flavourful. It has brought experience, perspective, a narrowing of values and a sharpening of skills. Dissatisfied with a rote response, Amy is after emotional resonance. Light-filled moments that move an individual, encouraging them to envision and iterate a better version of themselves and the world. Her work at TPA allows her to make these moments and make them matter. She is integral in conceptualising, creating and bringing to life creative experiences that shift people fundamentally.
Amy’s daily mission is crafted by a passion for people and the intention to better all with whom she works (including herself). Her ability to get it done without unnecessary stress, and always with good humour, means she’s never short of a team member. She has a deep love for culture — its potential as a determining factor in the expression of humans — learning capability and change management. She has worked with lovely people across brands such as Jaguar Land Rover, African Bank, Absa, Ascendis Health, Vodacom, Adapt IT, Sasfin Bank, MTN, and Sappi. She holds a BA degree in Communication, an Honours degree in Marketing, an ETDP qualification and is Prosci accredited. In her spare time, you may find her strolling in the park, playing with her beloved Daxies, or having a laugh with friends.
Known for
CHANGE
CULTURE
LEARNING & DEVELOPMENT
PROGRAMME MANAGEMENT
Great at
GETTING SHIT DONE
NURTURING
BEING A CONFIDANTE